How to report false advertising of ecommerce websites

 

Learn how to report false advertising of ecommerce websites.

Step 1: Collect Evidence

Before filing a complaint, gather all the necessary evidence to support your case. This includes:

• Screenshots of the advertisement.
• Links to the website or platform where the ad appeared.
• Transaction receipts, if you made a purchase based on the ad.
• Any communication with the advertiser.

Step 2: Identify the Governing Authority

In India, you can report misleading ads through various organizations and platforms:

1. Advertising Standards Council of India (ASCI)

ASCI is the self-regulatory body for advertising in India. It addresses complaints related to false, deceptive, or offensive advertisements.

How to file a complaint with ASCI:

• Visit the online complaints portal: Click Here.
• Register for an account or file a complaint as a guest.
• Provide details about the ad, including where it was published, the advertiser's name, and your evidence.
• Submit the complaint. You’ll receive a tracking ID to monitor the status.

ASCI typically resolves complaints within 2-3 weeks.

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